Your Australian 2024-2025 FY Social Media Calendar Guide
Creating a social media calendar is an essential step in planning your content strategy, ensuring you stay relevant and engaged with your audience throughout the year. This comprehensive list of Australia’s national key dates and internationally recognised dates serves as a guide to help you with content creation and to show the opportunities in which you can connect with your audience. This has been designed as a guide only, as it's important to focus only on the dates that are relevant to your business or particular followers to make your content more meaningful and impactful.
⭐ Bookmark this page today, and reference it when you are content planning to help spark ideas and ensure you never miss an opportunity to engage with your audience - because that is what social media is all about. Don’t just post for the sake of posting - give it purpose.
July 2024
Month:
Dry July
Tradies Health Month
Plastic Free July
Weeks:
07-14: NAIDOC Week
Key Dates:
01: International Fruit Day
01: International Joke Day
03: International Plastic Bag Free Day
06: International Fried Chicken Day
07: World Chocolate Day
14: International Non-Binary People’s Day
15: Give Something Away Day
17: World Emoji Day
21: National Lamington Day
22: World Mango Day
25: Christmas in July
26: Opening Ceremony - 2024 Olympics begins
29: International Lasagne Day
30: International Day of Friendship
31: International Avocado Day
Other:
New Financial Year begins
Stocktake Sales (following the June EOFY Sales)
Winter School Holidays
Olympics
August 2024
Month:
Romance Awareness Month
Weeks:
10-18: National Science Week
17-23: Book Week
Key Dates:
01: World Wide Web Day
02: International Beer Day
04: National Aboriginal and Torres Strait Islander Children's Day
05: World Oyster Day
10: World Mental Health Day
11: Closing Ceremony - 2024 Olympics finish
12: International Youth Day
14: Royal National Agricultural Show Day (Ekka)
14: National Financial Awareness Day
15: National Relaxation Day
19: National Potato Day | World Photography Day
21: World Senior Citizens Day
23: Daffodil Day
25: Wear It Purple Day
26: Krishna Janmashtami
26: International Dog Day
31: Eat Outside Day
Other:
Olympics
September 2024
Month:
National Biodiversity Month
First month of Spring
Weeks:
02-06: Australian Teacher Aide Appreciation Week
18-24: National Week of Deaf People
Key Dates:
01: Father’s Day
01: First Day of Spring
05: International Day of Charity
07: National Threatened Species Day
09: World First Aid Day
10: World Suicide Prevention Day
12: R U OK Day | Video Games Day
17: Mid-Autumn (Moon) Festival
18: International Equal Pay Day
20: World Clean Up Day
21: Miniature Golf Day
23: Celebrate Bisexuality Day
23: King's Birthday (WA)
23: International Day of Sign Languages
25: International Lobster Day
27: Save the Koala Day
28: AFL Grand Final Day
29: World Heart Day
Other:
Spring School Holidays
October 2024
Month:
Mental Health Month
Safe Work Month
Weeks:
05-13: Mental Health Week
19-25: National Bird Week
20-26 October: Ace Week (Asexual Awareness Week)
Key Dates:
01: International Coffee Day
01: World Vegetarian Day
02: International Day of Non-Violence
03: Global Smoothie Day
04: World Smile Day
04: World Animal Day
05: World Teachers Day
07: King's Birthday (QLD)
08: International Lesbian Day
10: World Mental Health Day
11: World Egg Day
16: National Ride2Work Day
20: International Chefs Day
25: Day For Daniel
26: Intersex Awareness Day
31: Halloween
Other:
Halloween celebrations
November 2024
Month:
Movember
Weeks:
10-16: National Recycling Week
Key Dates:
01: Diwali
01: World Vegan Day
03: Sandwich Day
05: Melbourne Cup
08: World Gift Day
11: Remembrance Day
13: World Kindness Day
14: World Diabetes Day
15: Steve Irwin Day
15: National Agriculture Day
16: International Day for Tolerance
18: White Ribbon Day
19: International Men’s Day
20: National Pajama Day
20: World Children’s Day
25: International Day for the Elimination of Violence Against Women
29: Black Friday
Other:
Black Friday - Cyber Monday Weekend Sales
December 2024
Month:
First Month of Summer
Weeks:
TBC
Key Dates:
01: First Day of Summer
01: Cyber Monday
03: International Day of Persons with Disabilities
04: International Cookie Day
05: International Volunteer Day
10: Human Rights Day
10: International Animal Rights Day
24: Christmas Eve
25: Christmas Day
26: Boxing Day
31: New Year’s Eve
Other:
Last-minute gift ideas for Christmas
Boxing Day Sales
From 13 December: Summer School Holidays Begin (varies depending on State)
January 2025
Month:
New Year Resolutions
Back to School
Weeks:
TBA
Key Dates:
01: New Year's Day
04: National Trivia Day
15: World Religion Day
20: Cheese Lovers Day
24: Compliment Day
25: Opposite Day
26: Australia Day
26: Day of Mourning
29: Luna New Year / Chinese New Year (Year of the Snake)
31: National Hot Chocolate Day
Other:
Back to School Promotions
February 2025
Month:
Ovarian Cancer Awareness Month
First Month of Autumn
Weeks:
14-02: Sydney Gay and Lesbian Mardi Gras Festival
Key Dates:
01: First Day of Autumn
01: National Employee Appreciation Day
01: World Compliment Day
01: Zero Discrimination Day
02: World Teen Mental Wellness Day
04: World Cancer Day
09: National Pizza Day
13: Māgha Pūjā
14: Valentine's Day
17: Random Acts of Kindness Day
20: Love Your Pet Day
21: International Mother Language Day
24: World Bartender Day
28: Ramadan begins (date tentative)
Other:
Sydney Mardi Gras Celebrations
March 2025
Month:
Women's History Month
National Nutrition Month
First Month of Autumn
Weeks:
13-25: NAPLAN Testing Period
Key Dates:
01: First Day of Autumn
02: Clean Up Australia Day
03: World Wildlife Day
08: International Women's Day
10: Canberra Day
15: World Consumer Rights Day
17: St. Patrick's Day
18: Global Recycling Day
20: National Close the Gap Day
21: Harmony Day
22: Earth Hour
24: National Cocktail Day
26: Melanoma March
29: Eid al-Fitr (date tentative)
Other:
NAPLAN Testing Period
Harmony Day Celebrations
April 2025
Month:
Stress Awareness Month
Weeks:
01-07: Autism Awareness Week
10-17: National Youth Week
Key Dates:
01: April Fools Day
03: Independent Artist Day
07: World Health Day
15: World Art Day
18: Good Friday
20: Easter Sunday
21: Easter Monday
22: Earth Day
24: Stop Food Waste Day
25: ANZAC Day
27: World Design Day
28: Pay It Forward Day
28: World Day for Safety and Health at Work
29: International Dance Day
Other:
ANZAC Day Commemorations
Autumn School Holidays begin (varies by State)
School Holiday Activities
May 2025
Month:
Aussie Wine Month
Queensland Small Business Month
Skin Cancer Awareness Month
Weeks:
14-21: National Road Safety Week
27-03: National Reconciliation Week
Key Dates:
02: International Harry Potter Day
04: Star Wars Day (May the 4th Be With You)
05: World Laughter Day
05: Labour Day (QLD)
11: Mother’s Day
12: Vesak Day
13: International Hummus Day
16: International BBQ Day
17: International Day Against Homophobia, Biphobia and Transphobia
17: Walk Safely to School Day
19: World Baking Day
20: World Bee Day
21: International Tea Day
21: World Meditation Day
23: World Turtle Day
26: National Sorry Day
28: International Burger Day
Other:
Mother's Day Celebrations
June 2025
Month:
Pride Month
Bowel Cancer Awareness Month
First Month of Winter
Weeks:
06-10: Eid Al-Adha
10-16: Men’s Health Week
Key Dates:
01: First Day of Winter
01: National Meat Pie Day
03: World Bicycle Day
05: World Environment Day
07: World Food Safety Day
08: World Oceans Day
09: King's Birthday (National exc. QLD & WA)
16: National Vegemite Day
18: International Picnic Day
18: International Sushi Day
20: World Refugee Day
21: International Selfie Day
27: International Pineapple Day
30: World Social Media Day
30: End of Financial Year (EOFY)
Other:
Pride Month Celebrations
End of Financial Year Sales