1. Social Media Strategy: This involves developing a tailored social media strategy based on the client's
goals and target audience. It includes determining the platforms to focus on, content themes, posting
frequency, and engagement strategies. This is presented at the beginning of the agreement so clients
can contribute as much or as little as they want and approve it before moving ahead with creation.

2. Audience Research: Conducting research to understand the target audience demographics, preferences, and behaviours. A customer profile will be created for reference. This helps in creating content that resonates with the intended audience
and maximises engagement.

3. Graphics: Creating graphic images, videos and animated posts that engage target audiences. This includes a free content shoot for businesses in the Moreton Bay area.

4. Content: Creating original and compelling content that is reflective of your brands values and influences your target audience to interact and engage. This includes any necessary hashtags, mentions, or tags to increase visibility and reach a wider audience.

5. Social Calendar: A content calendar that outlines the schedule and plan for posting on various social media platforms to ensure consistent posting and helps keep content delivery organised. This document is shared with the client so that they can comment or make suggestions and collaborate as often or little as they like.

1. Social Media Strategy: This involves developing a tailored social media strategy based on the client's goals and target audience. It includes determining the platforms to focus on, content themes, posting frequency, and engagement strategies. This is presented at the beginning of the agreement so clients can contribute as much or as little as they want and approve it before moving ahead with creation. An updated strategy will be provided every quarter according to performance.

2. Audience Research: Conducting research to understand the target audience demographics, preferences, and behaviours. A customer profile will be created for reference. This helps in creating content that resonates with the intended audience and maximises engagement.

3. Graphics: Creating graphic images, videos and animated posts that engage target audiences. This includes a free quarterly content shoot for businesses in the Moreton Bay area.

4. Content: Creating original and compelling content that is reflective of your brands values and influences your target audience to interact and engage. This includes any necessary hashtags, mentions, or tags to increase visibility and reach a wider audience.

5. Social Calendar: A content calendar that outlines the schedule and plan for posting on various social media platforms to ensure consistent posting and helps keep content delivery organised. This document is shared with the client so that they can comment or make suggestions and collaborate as often or little as they like.

1. Social Media Strategy: This involves developing a tailored social media strategy based on the client's goals and target audience. It includes determining the platforms to focus on, content themes, posting frequency, and engagement strategies. This is presented at the beginning of the agreement so clients can contribute as much or as little as they want and approve it before moving ahead with creation.

2. Audience Research: Conducting research to understand the target audience demographics, preferences, and behaviours. A customer profile will be created for reference. This helps in creating content that resonates with the intended audience and maximises engagement.

3. Hashtag Research: Identifying relevant hashtags that can expand the reach of social media posts and
increase visibility within specific communities or conversations.

4. Graphics: Creating graphic images, videos and animated posts that engage target audiences. This includes a free content shoot for businesses in the Moreton Bay area.

5. Content: Creating original and compelling content that is reflective of your brands values and influences your target audience to interact and engage. This includes any necessary hashtags, mentions, or tags to increase visibility and reach a wider audience.

6. Social Calendar: A content calendar that outlines the schedule and plan for posting on various social media platforms to ensure consistent posting and helps keep content delivery organised. This document is shared with the client so that they can comment or make suggestions and collaborate as often or little as they like.

7. Scheduling: Inputting the prepared graphics and content, scheduling on specific dates and times to be published on each social media platform. This will be researched to make sure that optimal times are
being leveraged when your audience is most active and likely to see and engage with your content.

8. Platform Optimisation: Optimising social media profiles to ensure consistency in branding,
messaging and design across all platforms. This includes updating profile information, cover
photos, profile pictures, and bio sections.

9. Community Management: This involves actively managing and engaging with the social media community by responding to comments, messages, and mentions. It includes fostering conversations,
addressing customer inquiries, and building relationships with followers.

10. Analytics and Reporting: Monitoring and analysis of social media performance metrics, such as reach, engagement, follower growth and conversions. Providing regular reports that highlight key insights
and trends to measure the effectiveness of social media efforts.

1. Social Media Strategy: This involves developing a tailored social media strategy based on the client's goals and target audience. It includes determining the platforms to focus on, content themes, posting frequency, and engagement strategies. This is presented at the beginning of the agreement so clients can contribute as much or as little as they want and approve it before moving ahead with creation.

2. Audience Research: Conducting research to understand the target audience demographics, preferences, and behaviours. A customer profile will be created for reference. This helps in creating content that resonates with the intended audience and maximises engagement.

3. Hashtag Research: Identifying relevant hashtags that can expand the reach of social media posts and increase visibility within specific communities or conversations.

4. Graphics: Creating graphic images, videos and animated posts that engage target audiences. This includes a free quarterly content shoot for businesses in the Moreton Bay area.

5. Content: Creating original and compelling content that is reflective of your brands values and influences your target audience to interact and engage. This includes any necessary hashtags, mentions, or tags to increase visibility and reach a wider audience.

6. Social Calendar: A content calendar that outlines the schedule and plan for posting on various social media platforms to ensure consistent posting and helps keep content delivery organised. This document is shared with the client so that they can comment or make suggestions and collaborate as often or little as they like.

7. Scheduling: Inputting the prepared graphics and content, scheduling on specific dates and times to be published on each social media platform. This will be researched to make sure that optimal times are being leveraged when your audience is most active and likely to see and engage with your content.

8. Platform Optimisation: Optimising social media profiles to ensure consistency in branding,messaging and design across all platforms. This includes updating profile information, cover photos, profile pictures, and bio sections.

9. Community Management: This involves actively managing and engaging with the social media community by responding to comments, messages, and mentions. It includes fostering conversations,addressing customer inquiries, and building relationships with followers.

10. Analytics and Reporting: Monitoring and analysis of social media performance metrics, such as reach, engagement, follower growth and conversions. Providing regular reports that highlight key insights and trends to measure the effectiveness of social media efforts. Quarterly meetings to keep parties updated and on same page.

Initial Consultation: This involves understanding the client's goals, target audience, brand identity, and budget. It's crucial to gather as much information as possible to create an effective campaign.

Strategy Development: Based on the client's goals and audience, a comprehensive strategy is developed. This includes determining the platforms to target (eg. Facebook, Instagram, Twitter), campaign objectives (eg. brand awareness, lead generation, sales), and messaging.

Creative Design: Visually appealing and on-brand assets for the campaign are created. This may include images, videos, animations, infographics, and other visual content tailored for different social media platforms.

Ad Copywriting: Compelling ad copy that resonates with the target audience is crafted and proofed. This includes writing catchy headlines, engaging descriptions, emojis, trending and applicable hashtags, and clear calls-to-action (CTAs) to drive desired actions.

Ad Campaign Setup, Monitoring and Optimisation: The ad campaigns are set up on the chosen social media platforms. This involves configuring targeting options (demographics, interests, behaviours), scheduling, and ad placements. Performance metrics such as click-through rates, engagement, conversions, and more will be monitored. Based on the data insights, adjustments may be made.

Reporting and Analysis: At the end of the campaign a detailed report is provided to the client. These includes key performance indicators (KPIs), campaign insights, successes, areas for improvement, and recommendations for future campaigns.