Take this Quiz for Your Perfect Brand Colour Palette!
Choosing your brand colour palette can feel overwhelming - there are so many colour options with countless hues and shades, there’s colour psychology to consider and how do you know if the colours you like are just trending or timeless?! So, how do you select colours that will endure and drive results for your business?
To simplify, I've crafted a quiz to guide you in discovering your ideal colour palette (or at least narrow your colours down)! Here's how it works:
01 - Answer questions that uncover your brand values and the emotions you want to evoke in your audience.
Like multiple choice - simply select the value group that best aligns with your brand.
02 - Tally up your answers and see which letter was your most popular choice.
Based on this, I'll match you with a curated selection of colour palettes (with their HEX codes) that align perfectly with your brand's identity.
03 - Simply choose the palette that resonates with you the most!
Start implementing your colour palette across your website, social media, business cards, email signature, and more today!
The Brand Colour Palette Quiz
To start off, let’s discuss the essence of your brand - what it represents and the emotions you aim to evoke in your audience.
1. What does your brand stand for?
A - Driven, Professional, Empowered
B - Real, Transparent, Reliable
C - Creative, Unique, Lively
D - Sustainable, Accountable, Organic
Now, let’s talk about your people - what matters to your audience should matter to you. It’s important to understand your audience’s perspective and customise your branding to resonate with them on a deeper level.
2. Which of these best describes your ideal customer profile?
A - They are pro-active, confident, and love brands that embody expertise and high performance
B - They are trustworthy, logical and value transparency and dependability from the brands they choose to support
C - They are cheerful, optimistic, and appreciate brands that are innovative and exciting
D - They are environmentally conscious, favouring brands that prioritise sustainability and share their commitment to health
Next is your mission, your vision. You want to establish a distinct identity for your brand, something people can believe in and get behind.
3. What is the ‘bigger picture’ that you want people to connect with your brand?
A - Empowering and inspiring people to achieve their dreams
B - Building a trusted and transparent community
C - Creating joy through creativity and inclusivity
D - Championing sustainability and responsibility for a better future
Understanding the values above should help you decide on the best tone of voice to effectively communicate with your intended audience.
4. Which tone of voice best represents your brand?
A - Authoritative, Expert, Confident
B - Friendly, Casual, Approachable
C - Happy, Energetic, Enthusiastic
D - Calm, Reassuring, Warm
5. How do you want your brand to communicate with its audience?
A - Formally, with a focus on expertise and professionalism
B - Informally, with a focus on building personal connections
C - Energetically, with a focus on excitement and engagement
D - Gently, with a focus on comfort and support
Now that we've defined your brand more clearly, let's discuss visual style and imagery...
6. What kind of visual style best suits your brand?
A - Sleek, Modern, Professional
B - Simple, Clear, Trustworthy
C - Vibrant, Artistic, Eye-catching
D - Natural, Earthy, Authentic
7. What type of imagery aligns with your brand?
A - Corporate settings, Professional head shots, Technology
B - Everyday life, Happy customers, Clear visuals
C - Artistic designs, Colourful graphics, Unique patterns
D - Nature, Sustainable products, Organic textures
How did you do? Which letter had the highest score?
Based on your highest-scoring letter, refer to the recommended colour palettes below to find the best colours for your brand. Implement these colours across your branding materials to create a cohesive and impactful visual identity.
Important Note: HEX codes are a colour number for digital use only. When using these colours for print purposes, such as for your business cards, remember to convert these HEX codes to CMYK for accurate colour reproduction. You can easily do this using an online colour converter tool.
